By one estimate, approximately 50 billion bottles of water are consumed per year in the U. The two main types of bottled water recognized are mineral water and spring water.
Beverage Marketing Corporation Current Trends To further gain markets, trends in bottled water include new product development, wide spread marketing and packaging efforts, and the emergence of new industries tapping into bottled water.
While most all trends positively affect the bottled water industry, an increase in consumer knowledge about bottled water origins and tap water safety may emerge to momentarily halt or at least deter rapid industry growth.
New Products The most conspicuous trend in the bottled water industry is the development and flooding of a seemingly never ending array of bottled water products. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity.
These bottlers seek distinction by marketing their water origins, fortification, or even bottled shape, size and styles. Examples of these include: Targeting your niche audience market also applies to the bottled water industry. Another packaging trend in the bottled water industry is multi-packs.
As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money. This gives consumers more value and it gives retailers larger volume and revenue potential.
Emerging Industries With such high consumer demand for bottled water, many restaurants are now claiming their share of the bottled water industry. Considering the amount of tap water consumed in restaurants today, many restaurant entrepreneurs are capitalizing on this trend by converting tap water drinkers into profitable patrons by selling them bottled water.
Pure Drink or Pure Hype?
How bottled water will be affected if at all can only be determined with time. Also, according to American Demographics, women constitute the majority of bottled water drinkers. Other demographics relative to the consumption of bottled water are those of the older and younger generations of Americans.
Younger Americans who are increasingly active and have literally grown up with bottled water are beginning to understand the importance of drinking water for better health and overall wellness. Surveys revealed some interesting regional variations in bottled water consumption: Detroit drinks the least amount of bottled water 1.
Combine this with current trends, the vast array of augmenting bottled water categories, astoundingly large consumer demand and wide-spread marketing practices, the outcome is that the second largest commercial beverage category in the US today is bottled water.
Datamonitor Industry Market Research. More than Just a Story about Sales Growth. International Bottled Water Association.
DecemberVolume 17 Issue 5 6 Sherry A.Global Bottled Water Industry The world’s bottled water industry recorded a yearly growth rate of 4% in to exceed $99 billion, reports MarketLine. The market is expected to expand by more than 27% in the five-year period ending to generate more than $ billion in revenue.3/5(48).
The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.
The bottled water industry is driven by the health concerns regarding drinking water. Changing lifestyles, preference for vitamin and minerals rich drinking water, and ease of handling and portability of bottled water are some of the factors driving the market.
Retail Bottled Water. The retail sale of bottled water to consumers accounts for about 88% of the bottled water market, and is the largest and fastest growing segment of the United States bottled water industry.
International Bottled Water Association. The authoritative source of information about all types of bottled waters, IBWA members include U.S. and International bottlers, distributors, and suppliers. IBWA represents our industry’s uncompromising commitment to .
A report by Food And Water Watch says that almost half of all bottled water is derived from tap water May or may not be your bottled water source Flickr - enor % (in ), .